Steelfort secures the distribution rights to Hustler mowers. Hustler is renowned for the first ever and still the very best zero turn on the market. Across the world, Hustler signifies strength, durability, grit and tenacity.

Hustler have made many improvements to the original zero turn concept, but have always remained true to our core value of delivering a solution to meet our customer’s needs.

Steelfort expanded its LawnMaster product portfolio with the introduction of a new 21V lithium range, starting with a handsaw and secateurs.

We’ve also added a Trash Pump and Water Pump to the lineup, opening up opportunities in new markets. Additionally, two high-performance petrol water blasters have been introduced, further enhancing our comprehensive range.

This GOLD award-winning design is Steelfort’s new Auckland outlet store location.

A multi-use building consisting of a 2000m² distribution warehouse, a double-height showroom space shared by Steelfort and Miele, a service workshop for Miele appliances, and an open plan mezzanine office space.

Steelfort conducts its operations from its Palmerston North site, boasting an expansive manufacturing plant spanning 11,000 square meters, alongside a Distribution Centre that encompasses 6,000 square meters.

With a workforce of nearly 100 individuals, Steelfort comprises a versatile team skilled in various modern manufacturing techniques. The company’s portfolio consists of 17 brands spanning six distinct categories.

Steelfort has secured the role of the exclusive distributor for MTD in New Zealand, which is renowned as the largest manufacturer of ride-on lawn mowers globally.

Steelfort has constructed a cutting-edge distribution facility spanning 6,000 square meters at their Palmerston North location.

Steelfort signs defence contract with ANZAC frigate for manufacture and supply of stainless steel kitchen galley equipment $15 million project.

Steelfort begin manufacturing lawn mowers for a number of global brands.

In 1986, Steelfort acquired Protech Engineering, welcoming 45 new team members and gaining access to prominent global brands. This expansion broadened Steelfort’s manufacturing capabilities, encompassing commercial finned tube heat exchangers and enhancing its support for the dairy sector.

In the 1980s, a shift in the New Zealand economy followed a change in government in 1983, opening the nation to global markets. This prompted a strategic shift for Steelfort’s business direction.

Led by the Founder’s son, Mr. John McOviney, Steelfort pursued diversification, focusing on expanding its manufacturing and seeking internationally acclaimed products that complemented its manufacturing endeavors.

During the 1970s, as New Zealand experienced substantial growth, Steelfort flourished.

The company’s operations grew significantly, employing over 200 personnel and solidifying its position as a prominent supplier to the stainless steel and outdoor power equipment industries.

For the following twenty-one years, Steelfort focused solely on producing reel mowers for the lawn and garden sector. It wasn’t until 1967 that the company introduced its inaugural LawnMaster rotary mower to the New Zealand market.

Rapid growth ensued, prompting a move to a new 3,700 square meter manufacturing facility on the outskirts of Palmerston North in 1968.

In 1946, Mr. McOviney purchased Fuller Engineering’s reel mower manufacturing operation, bolstering the current manufacturing foundation and laying the groundwork for the widely recognized “LawnMaster” brand in the global Outdoor Power Equipment sector.

In 1946, Mr. Frank McOviney, an immigrant from Yugoslavia (Croatia), founded what is now Steelfort Engineering Company Limited. He also owned Terrazzo (NZ) Limited, which had been crafting kitchen bench tops for the expanding housing market since 1936.

Recognizing the emergence of Stainless Steel as a cutting-edge material, he enlisted three sheet metal craftsmen to create sink bowls for his “Terrazzo” bench tops, that stayed with the company till retirement.